Articles > Personal Branding for your Career - by Scott Brown
One of the buzzwords that is flying around today is “branding.” For those of you unfamiliar with the concept, it has to do with linking a product or service in the mind of the consumer with a follow-through purchase. For example, Subway has done a very effective job of “branding” the concept of losing weight with a fast-food chain. In the same way, Coca-Cola has successfully branded a kind of commercial in the mind of the consumer and if the experts are to be believed, that branding will follow through into actual purchases.
More and more companies are studying branding to find out how they can use it for their businesses and the savvy individual can look at what’s happening out there and come up with ways that branding can be adapted to themselves.
People can use the concept of branding in their own careers, too.
Let’s take a look at how you can develop who you are into a “brand” in your job.
There are three areas that need to be examined when we’re talking about branding and let’s take a look at each one of them and see how we can apply it to you.
1. Being dependable.
Let’s face it – when someone is thinking about you, the one word that you really want them to focus on is “dependability.” If the time for getting a higher-paying position shows up, don’t you think that your boss is probably going to give it to the person who is the most dependable, the person who can be relied upon at any given moment? Make sure that you have created an image of dependability of those who work with you.
2. Being unique.
In addition to dependability, you want something that is definitely “you.” There has to be something that will make who you are stand out in the crowd – but it needs to be something that stands out in a good way, as opposed to standing out in a bizarre way. Find out what unique talent you bring to the marketplace and make sure that you emphasize that in your dealings with those around you in the workplace.
3. Having the right attitude.
This is extremely important. When we talk attitude here, we’re not just discussing if you’re a happy person or a quiet person. When it comes to “branding,” one of the key factors that you’ll find is a kind of boldness that others might be lacking. What this means is that if something comes along that has piqued your interest, you need to go ahead and let others know that you want to tackle the problem or the assignment.
Today’s workplace is lightyears more competitive than it’s ever been and the smart employee knows that there are avenues that need to be examined. There’s nothing wrong with doing whatever it takes in order to have others around you understand the importance of who you are and how you fight into the organization that you’re working for.
The key to branding is to link something in the minds of others so that whenever certain words or images or even characteristics are mentioned, that particular brand is right there.
What are you waiting for?
Go out there and brand yourself.
Scott Brown is the author of the Job Search Handbook (http://www.JobSearchHandbook.com). As editor of the HireSites.com weekly newsletter on job searching, Scott has written many articles on the subject. He wrote the Job Search Handbook to provide job seekers with a complete yet easy to use guide to finding a job effectively.
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